I was commissioned by Urban Axis Media to lead the full editorial redesign of their bi-monthly publication, Vibe Culture Magazine, a lifestyle and music magazine focusing on emerging urban trends and underground artists. The goal was to modernize the layout while preserving the magazine’s authentic and raw identity.

The project included:

• Designing a fresh, modular grid system for more flexible editorial layouts.
• Selecting a new typographic hierarchy to improve readability and visual flow.
• Developing a cohesive style guide covering color palette, imagery treatment, and iconography.
• Creating feature article templates, artist spotlight layouts, and advertorial formats.
• Preparing files for both print (CMYK) and digital (interactive PDF).

The result was a bold, contemporary look that aligned with the magazine’s evolving brand identity and increased reader engagement across both print and digital formats.